Essay on Offer Chain Administration: Crown Paints Executive summary

Essay on Offer Chain Administration: Crown Paints Executive summary

For companies to compete globally, they must progressively have interaction in source chain management methods to get effective offer chains, or networks. In the competitive world-wide environment, functionality is not really only based on the actions and choices which arise in a organization because the execution of all users included contributes into the general outcomes in the provide chain. Likewise, Kristal et al. (2010, p.428) states that competition has changed from amongst enterprises to between source chains. Globally, businesses fully grasp how offer chain administration could be practical to them if successfully utilized (Dubois & Frederickson 2008, p.171), especially when businesses face challenges of mitigating risks and disruptions within the offer chain. Therefore, there is need for the companies to manage businesses and the relationships with other organizations in similar offer (Cassivi 2006, p.251).This paper shows the significant correlation amongst the operational functionality of Crown Paints and SCM tactics. The purpose of this paper is to outline the importance and benefits, Crown Paints can achieve through supply chain integration. These benefits are primarily in the area of achieving superior customer service and operating with lower working capital. The report analyzes the impact of adopted SCM tactics by Crown paints on their operational performance and then to suggest measures and recommendations to improve the overall performance through SCM techniques. To identify and suggest the strategies for filling the gaps involving various agreed but not adopted SCM procedures inside the paint industry assess the impact of supply chain manufacturing on operational functionality Introduction A company’s success depends on the supply chain strategies which are in place. It enables the organization to re align their offer chains by providing functioning solutions for company needs in offer and demand planning, forecasting, sourcing & procurement, provide chain execution and enterprise asset administration. In the recent times, companies are a part of at least one supply chain. They have to perform equally well, in order to achieve better functionality (Walker et al. 2008, p.75).This requires the elimination of many techniques across departments and applications (Steinle & Schiele 2008, p.12). Provide chain is the flow of information, material and fund through a manufacturing company, on the customer from the supplier. While in the past, the flow of material is techniques at the operational leve but it is of essence for businesses to manage their offer chains in order to improve customer service, achieve a balance in between costs and services and thereby give the company a competitive advantage (Luo et al. 2009, p.250). Managers are called upon to work to integrate the availability chain by ensuring that all the functions and activities included from the chain are working harmoniously together. The availability chain management process brings together suppliers, distributors and customers into one cohesive process. All the stakeholders are concerned in a constant but dynamic flow of information, products and funds. SCM has also become known as being the source network or the provision web because they show how each unit interacts with the others (Johnsen 2009, p.192). The suppliers and distributors partner for the betterment of both corporations. Powerful administration is to be adhered to while maintaining quality and customer satisfaction while keeping the costs down (Ghijsen et al. 2010, p.25). The key aspect of SCM is the powerful management of product and information flow. Organisational an operation objectives Crown Paints Background Crown Paints has been in existence for more than 200 years. It is the holder from the Royal warranty as a manufacturer of paints by appointment to Her Majesty the queen. Crown manufactures and supplies paints to customers during the United Kingdom and internationally. It provides wood protection paints; treatment and care products for interior, exterior, garden woodwork, wood floor and fence stain varnishing products as well as decorative and protective coatings. It also offers wood fillers, preservative pre-treatment, translucent and opaque timber protection, landscape and garden, and interior timbers and flooring paints. Crown Paints is owned by Hempen, a leader while in the production and sales of protective coatings in just the decorative, protective, marine, container and yacht market segments. The company was founded in 1811 and is based in Darwen, United Kingdom. Crown Paints operates as a subsidiary of Hempel A/S. It has more than 1300 employees, with manufacturing sites in Hull and Darwen, and distribution sites in Hull, Darwen and Dublin, operating to an ISO 9001 accredited quality administration system. The company has a network of 133 Crown Decorating Centers throughout the UK and Ireland. Crown Paints serves every sector of the decorative coatings market, promoting its market-leading paint and wood care brands – Crown Paints, Crown Trade, Sandtex, Sandtex Trade Sadolin, Macpherson and Berger – to consumer and professional audiences, as well as key export markets. Crown Paints is committed to delivering its sustainability targets and its work in this field has been recognized at several regional and national awards. The company is also able to measure the carbon footprint of all of its products and has met its targets of achieving zero waste to landfill. Costs Administration Supply chains can’t keep pace with cost volatility. It is the responsibility in the companies to contain business costs far ahead of enterprise growth and product/service innovation. Company programs should intensify its focus on cost control as is evidenced in their activities and programs (Dubois & Fredriksson 2008, p.175). However, the methodical, continuous improvement process has turned frenetic. Companies find themselves reacting to whatever the cost issue in the day happens to be (Tassabehji & Moorhouse, A., 2008, p.62). Rising fuel prices makes the companies to reevaluate distribution strategies as well as have interaction third-party logistics providers more extensively. Leading offer chains are focused on flexibility and the same is expected when it comes to costs management (Large & Konig 2009, p.28). They therefore move quickly towards successful source chains which allow rapid response to changing market conditions and variable cost structures that ramp up and down with revenues. There is a need for strictness in cost discipline throughout the process of source chain administration. so as to ensure that the initial estimate, the projectedamount and the final amount from the process should be related. The total expenditure should be kept in just the range of the approximated cost during the initial design phase. This is guided by a cost reference between the estimated and the planned cost, evaluation of cost checks and how remedial action is to be adopted where necessary.Accordingly, cost control can be achieved by selecting the right man for the right job, the right equipment and tools for the right work and the right quality of materials, inside the right quantity, from the right source, at the right price and delivered at the right time. Managers are expected to be well equipped to execute the process, with due consideration into the quality of work, yet in the estimated cost and limits. Flexibility is key for cost volatility. However, visibility is viewed as a great challenge to flexibility in the administration of cost even when information is abundant and connectivity is more feasible than ever.This is because regardless of availability of more information, less is being effectively captured, analyzed and managed to be availed to people who need it (Ramsay & Wagner 2009, p.132.Therefore, companies are more focused on strategy alignment, cost reduction and continuous process improvement (Costantino &Pellegrino 2010, p.35 Supply Chain Management Concepts The concept of SCM is considered from purchasing and provide administration, logistics and transportation, operations management, marketing, organizational theory, administration information systems. Its focus is the integration of three functions of an organization. These functions include;supplier relationship administration, internal offer chain management and customer relationship administration with a view of managing the smooth flow of information, product, and funds among the provision chain partners and finally delivering value to the customers. As per the definition of (Moses & Ahlstrom 2008, p.95), the provision chain includes every effort that is associated from the production and delivering a final product from the supplier to the customer. Cassivi (2006, p251) described the primary goal of SCM is to effectively manage the flow of materials and information from source sources to their final destination. SCM is also described as being the administration of raw materials, in- process materials and finished-goods inventories from the point of origin to the point of consumption and the planning and control of materials and information from suppliers to end customers. Defee & Fugate (2010, p.185) defined SCM given that the strategic coordination of business functions within an organisation and across businesses in just the provision chain for the purposes of improving the long-term effectiveness of companies and the supply chain as a whole. According to Kristal et al. (2010, p.420), source chain administration involves the management of the interface relationships among key stakeholders and enterprise functions which come about in value maximization which is customer driven for needs satisfaction and facilitated by efficient logistics management. Kuei (2001, p.867) defined offer chain administration as the works to bring the supplier, the distributor and the customer into one cohesive process (Mehra & Inman 2004, p.715). Since supply chain administration is consumer-driven, it is important that requirements are met quickly and accurately with minimal defects as possible. The essence of SCM is the intergration and co-ordination of different processes throughout the provision chain (Lee & Kwon 2007, p.448). From the perpective from the purchasing and source administration, SCM is synonymous with rationalizing the provision base and integration of suppliers into product development and manufacturing activities (Malek et al. 2005, p.323).Because source chains extended across several functions in organizations, each has its own goals and priorities. Threats from competition and the decline in markets have forced the supply chain administration to change accordingly. During the past, offer chain management meant that suppliers were selected based on the prices which led to outcomes that deter companies from competing in international markets (Stavrulaki & Davis 2010, p. 130).Suppliers were pitted against each other so as to obtain the lowest price and buyers believed that their position was enhanced by having a large number of competing suppliers. Inside the recent timens, internet-based technologies have led companies to obtain immediate bene?ts of low cost global suppliers outweighing the long-term bene?ts of investing in relationships. In the past, supplier development practices were perceived as uneconomical, exempli?ed by the existence of large supplier bases and arms-length relationships (Tracey 2005,p. 185). In an effective source chain network, users maintain and sustain a customer driven culture, offering the right product within the right place, at the right time and at the right price (Kristal et al. 2010, p.424). Although the final producer may be blamed by customers, they are often part of a bigger problem related to how the supply chain is managed. Maximum efficiencies, logistics and product distribution are the key in supply chain administration especially in an economy where provide chains and not companies, battle one another, how a supply chain performs determines who will win the battle (Defee & Fugate 2010, p.182). Strategies for Aggressive Advantage For the organization to achieve maximum aggressive advantage through the availability chain, the availability chain need to perform at its best or anything it has gained will be short-lived. Yet, many companies are not aware of how their offer chains perform and what provide chain they are in. Aggressive advantage is the extent to which an organization is able to create a defensible position over its competitors (Chen & Yang 2002, p.62).This comprises the capabilities which allow an organization to differentiate itself from its competitors and it outcomes from critical administration selections. The aggressive capabilities that an organization is bound to get is cost identification, quality, delivery and flexibility.Therefore, various functions with the organization will have to work together to maximize its individual functions to gain competitive advantage. The goal of individual departments is to be the best department in the company (Cassivi 2006, p.256). Organizational effectiveness is greatly achieved if each organizational element attempts to function well on its own. Each division/department should attempt to apply its own strategy for applications used. If an organization is to possess offer chain excellence, it must assess itself, shape and eliminate and any existing boundaries involving departments for continuous improvement (Moses & Ahlstrom 2008, p.89). The collaboration of a Provide chain works better if the links involving source chain partners are performing to the best. If a company s internally powerful, it is bound to be effective in its offer chain (Ramsay & Wagner 2009, p.136). Therefore, of importance is for an organization to obtain successful operations internally if it is going to benefit from SCM. Offer chain excellence requires that all links work together as they work better when they were share information. Visibility is used given that the groundwork for information sharing as it minimizes offer chain surprises since it provides the information links need to fully grasp each provide chain processes. Another strategy is that cross-functional teams of your supply chain should be empowered to establish lowest-total-cost sourcing and logistics strategies (Large & Konig 2009, p.25). The efficiency and effectiveness of these processes are quickly becoming the differentiators in industry-competition. Supply chain integrates core business and customer needs with best-in-class source base capabilities. Provide chain management helps companies routinely achieve double-digit cost reductions and drives profitability upwards. In fact, profits increase when supply chain costs are reduced by double digits. The mission and philosophy of a company is defined by creative and innovative strategies (Walker et al. 2008, p.84). Goals, general performance and expectations measures should be established for strategic sourcing and logistics which are customer oriented. Aggressive, coordinated initiatives and enablers build distinctive competencies that competitors cannot easily duplicate. Another strategy is to integrate user expectations, commercial requirements and the flow of purchased materials and services in a well practiced offer chain. This allows the establishment of a lowest-total-cost life cycle relationship with the provision base (Steinle & Schiele 2008, p.8). The intergrated source chain competes at the customer end item level,provides customers with better value. It also rewards shareholders through enhancement of profitability and provision of better returns. Companies should comprehend that an integrated offer chain solution provides a sustainable aggressive advantage for today’s and tomorrow’s, changing business natural environment. Companies should therefore prioritize and focus on the best supply chain opportunities for cost reduction, process improvement and profitability enhancement from the shortest amount of time (Johnsen 2009, p. 188). Company Analysis The data collected was based on the perceptions of your company’s employees and therefore the different perceptions in the employees provide the knowledge of how provide chain management procedures is applicable in organizations. Respondents may have been reluctant to express poor efficiency on the attributes pertaining to their or respective departments functioning. Questionnaire has been used for survey during the present study. The people who responded may not have given the true feelings for fear that their identity may have not been hiden . Secondary data was collected through research reports and website of Crown paints company. Various Libraries and online journal web sites have been widely consulted.. Primary data was collected through questionnaire for Crown Paints Company. Interviews were conducted to recognize the importance of SCM in efficiency improvement. Interviews with managers and executives were carried out to comprehend the difference in opinions observed in responses to various questions. The questionnaire was ‘self-administered’ to your respondents Outcomes and Findings According for the data obtained the cost management alongside source managers impact inside the regulations of foreseeing maximizing in the company’s profits in relation with the expenses, that is the cost of production in terms of minimizing the resources cost, provide cost that is the transport among other provide costs. The other part of data collected was that of impact of SCM in relations to effectiveness of employees and level of reliability with the organizations’ system of work, the following is what was obtained that of split-half technique for reliability check of used scales. Cronbach’s alpha value for part 1 and part 2, in the questionnaire was 0.990 and 0.975,Guttman-split coefficient value was .895. Correlation among forms was .910. The values were more than 0.6, showing high correlation concerning two halves, indicating scale is having high reliability. This showed that SCM greatly affected the functionality of the employees as the organisastion is able to obtain competitive advantage in order to retain and sustain in such high aggressive business ecosystem. Therefore provide chain management plays an important role in improving operational effectiveness and achieving competitive advantage. Through supply chain administration techniques Crown paints is able to minimize their system wide costs and also provide maximum value to their customers. Crown is therefore called to strategize and manage the availability chain tactics so that the company may improve their operational performance and achieve competitive advantage in highly aggressive paint market. Recommendations SCM is important and therefore it should be properly implemented because, improving provide chain management ensures success in performance during the international markets. Companies are faced with challenges in coming up with ways to meet a customer’s expectations at a manageable cost. Therefore businesses should be able to identify the uncompetitive processes in the source chain and implement necessary improvements. The use in the Supply chain operation reference model will better the customer-supplier relationship; therefore software systems will support customers by use of common measurements and conditions. SCM helps in consideration of decisions that will impact suppliers and customers and also improve on productivity. Offer should therefore be lengthened globally due to increase in competition and powerful management of goods and services. As the concept of SCM is complex and involves a network of companies inside the effort of producing and delivering a final product, its entire domain cannot be covered in just one study. Future research can expand the domain of SCM practice by considering additional dimensions such as geographical proximity, cross-functional coordination, logistics integration, green tactics and agreed provide chain leadership, which have been ignored from this study. The future study can also test the relationships/dependencies among twelve dimensions of SCM techniques. It will also be of interest to use the respondents from pairs of paint corporations at two ends of source chains. By comparing different view of SCM methods from paint organizations across the availability chain, it is possible to identify the strength and weakness of your provide chain and also the best common SCM practice across the provision chain. It will also be interesting to examine the impact of provide chain structure (provide chain length, organization’s position inside the offer chain, channel structure, and so on) on SCM practice and competitive advantage. In order to achieve all the objectives, the company should have a separate supply chain administration department in order to manage all the activities of source chain. It should also implement ERP (enterprise resource planning) software to align business objective with latest technology solutions and for optimum utilization of organization’s resources and assets. Crown Paints should implement different strategies for different suppliers of product and service as well as minimize the cost through increased centralization because economies of scale can be achieved with larger storage cycles to a certain level. The company should also consider outsourcing their logistic activities through 3PLs which includes activities apart from transportation, warehousing and custom clearance a whole range of other activities such as freight bill payment, auditing, contract manufacturing and assembly operations, packaging and labeling etc. Their distribution should take the form of high demand products to high demand retail outlets may be shipped directly, whereas low-demand products or shipments to low demand retail outlets are consolidated to and from the distribution center. The company should also provide a platform to receive complains & feedback from customers. Crown Paints need to develop their own website for receiving the customer complaints and feedback and providing all information required by customers. The company should also undertake to create its own blog spots, Face book and MySpace pages and Twitter accounts in addition to monitoring customers’ complains and feedback.


Basically, the world is one big source chain. Provide chain administration touches major issues, including the rapid world expansion and sourcing; fluctuating gas prices and environmental concerns, each of these issues dramatically affects corporate strategy and bottom line. Because of these emerging trends, offer chain management is the most critical business discipline inside the world today. Clearly, the impact that SCM has on business is significant and exponential. Two of the main ways SCM affects business include: opportunities, money and Customer Service; SCM impacts customer service by making sure the right product assortment and quantity are delivered in a timely fashion. Due for the wide scope of SCM, it is forced to address complex interdependencies in order to create extended enterprises that are capable of reaching beyond the doors from the factory. Service and material suppliers, customers and channel source partners are all key players in supply chain administration. Studies in benchmarking have shown differences in significant cost in different companies showing class and average performances. The use of the Source chain operation reference model should be adopted as it will better the customer-supplier relationship; therefore software systems should support associates by use of common measurements and conditions Provide chain managers are to be valued in an organization because they decrease the use of large fixed assets such as plants, warehouses and transportation vehicles from the provide chain. Also, cash flow is increased because if delivery on the product can be expedited, profits will also be received quickly. Provide chain management helps streamline everything from day-to-day product flows to unexpected natural disasters. With the tools and techniques that SCM offers, the companies will have the ability to properly diagnose problems, work around disruptions and determine how to efficiently move products to those in a crisis situation. Therefore Crown paints should endeavor to implement the proposed recommendations for it to fully reap benefits of a successful source chain administration.

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