Is It Too Late for You to Finally Get Your Business on the Internet!

It’s a little past midnight…

Joanne has a pain in her lower back and can’t sleep. She logs on to the Internet and looks for a chiropractor in Des Moines.

Ellen is frustrated by her teenager daughter’s eating habits and mood swings. After the kids are in bed, she starts Googling – looking for a counselor, therapist or coach who specializes in adolescent girls with eating disorders.

That slow drip finally drives Jim crazy and he swears he’s calling the plumber tomorrow. He types “plumber Fresno” into the search box.

Many small business owners tell me that all of their business comes to them by word of mouth. They don’t feel any need to proactively market their services because they are doing just fine, thank you very much.

Really? You don’t want or need new customers? You can’t handle any more business? Are you going to be able to sustain yourself in this economy without continuing to add new clientele?

And don’t you think your referral customers might want to check you out before hiring you?

More likely you just don’t want to get into that marketing and advertising thing (especially on the Internet), so you are in avoidance mode.

Or maybe you think it is too late for you to jump on the Internet bandwagon.

But stop for a minute and look at the statistics: Over 77% of Americans are online: the penetration among the high household incomes (your target market) is even higher.

To stay competitive, you have got to be found by those searchers. The big companies have invested in their websites, so say goodbye to all your business when they find Roto-Rooter instead of YOU.

At this point, you are conspicuous by your absence.

Your Internet presence can be a simple, templated website, as long as it presents a professional image that is consistent with your image and messaging.

Or you can get more sophisticated with dynamic content, interactivity, online commerce, email newsletters to build customer relationships.

Every marketing website must have:
* Your business name, logo and tagline on every page.
* Complete contact information, including address, phone number and email.
* Information on your products and services and what makes you unique.
* Your biography and photo if you are in a personal service business.
* Legal terms of service.

As both a business coach and an Internet marketer, I am uniquely positioned to see one of the big follies of our day. Every day I see examples of entrepreneurs spending too much time and energy on the Internet efforts that they lost focus on what is really important and what makes them money.

Some folks are Twittering, some are creating extensive and lengthy email newsletters, some are blogging. Many of them are spending way too much money on fancy, over-the-top websites that are overkill.

Remember, unless you are strictly an ECommerce site and all of your business comes from Internet customers, it is most likely that you make most of your money OFFLINE by providing a service or selling a product.

Your website and internet activity should flow from smart business decisions, not the other way around.

Some examples: A consulting client hired me to work on their “web redesign.” We started to analyze the current site and think about the next version.

It quickly became clear that they need to make some bigger decisions about their brand, their products and service offerings.

They needed to tackle some staffing issues in order to deliver on the promise they were making on the Internet. Doing the website first just didn’t make sense.

We had to figure out what they were selling and THEN develop a website to showcase and present that to the world.

I cringe when I hear about an entrepreneur pouring their startup capital into a fancy, designed website. Spending thousands upfront, they are then held hostage by their web designer if they ever want to make a change!

Virtually every early-stage business will evolve and change in its startup period and if you’ve over-spent on a deluxe website that you can’t change, you are stuck. Be practical. What do your prospects need to know about you?

Create a good-enough website that accurately reflects what you do with a content management system. This is a much more practical approach and will allow your site to evolve along with your business.

Another client is a small business owner with a physical product that she sells through various channels, stores, distributors AND direct sales. It is a modest success in the first few months.

But if you go to find this entrepreneur, you will find her in front of her computer, trying various ways to create buzz on the Internet for her unique product.

Nothing wrong with that—except she is so “busy” and she hasn’t done anything else! Her time could be more productively used lining up new stores and distribution channels rather than selling one at a time to consumers (though creating this buzz will help) It’s a matter of balancing your Internet efforts with your overall business goals.

Figure out what you need to accomplish for your business and then make your internet decisions!

You can build a simple site yourself with a content management system or template where you make some easy choices and fill in your own copy and images.

With the right tools and support, it’s not to late for you to create your own website!

Deborah Gallant is an internet marketing trainer, author and business coach in Thousands Oaks, California.

Her company provides affordable website design & development tools for service professionals. Visit their website (http://www.WebPowerTools.com) for a free 30-day trial and a free copy of “Five Steps to Finally Getting Started with Internet Marketing”.

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Not Sure If You Need A Website Design Document? Here Are 5 Reasons You Should Use One/

Wait a second! Are those really valid reasons? Did they really consider the positive side? Did we find the advantages for needing this? The reasons simplythis? Maybe we should have a more balanced approach. Let’s examine 5 positive reasons for planning to use a website design document and see those that ring true.

First, For the average person that wants to generate a website, design and development are words that are generally linked to the overall character of your website. Obviously, if your primary objective should be to make money online, the idea of design and development has a slightly different (and flamboyant) meaning. The design factor merely relates to simplicity and function. Basically, you want a viewer to be able to interact with the website within an efficient and effective manner.. Sure, I am aware of your objection that It is simpler to pay someone with website design experience. Certainly that is a valid objection. However you should consider That in today’s world, a few of the top web designers are charging $ 10,000 dollars plus because of their work, and just “average” ecommerce designers are usually between $ 2,000 and $ 4,000.. Furthermore, consider that If you design your personal website, and possess every one of the content set up, it should be much less expensive to possess a professional designer “spruce up” your website, saving you thousands of dollars.

Second, You have to present an experienced front. Otherwise, the viewer might not bother to stick around to watch what really matters, your products and services.. The principal reason for that is You might want an online presence, and also the online presence, your blog must look professional.. Plus Without an online presence, your market can be your local market; however, once online, your market could be the world.

Third, Once your site is up and running, you have the luxury of selling your services or products at any hour, 7 days per week.. Plus You’ll have to do much less selling your self as a result of the properly designed website.!

Fourth, Properly designed websites are proven sales tools that increase revenue around 200%

And Fifth, With no website, your small business will have a problem residing in business in the future.

Once you have had time to look over the reasons, and consider them, you’ll see that a decent case can be made in favor of using a website design document to create your website.

Think about it. Maybe you really should considor using a website design document to design your website properly..

After you examine the various reasons and evaluate them, you’ll need to admit that the very compelling case can be made for considering ways to use a website design document..

If you are going to Buy Any Website Design Document anywhere on the Internet, you need to look at Travis Penny’s Report on Website Design Layouts

Yes, it’s watermelon
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Image by reXraXon
Feel free to share my artwork through your websites, blogs, Facebook, Twitter, email and more…
1. Based on BakaArts tutorial at www.youtube.com/
2. Watermelon, water, seeds by BakaArts
3. Water splash brush by Aura_ID at www.brusheezy.com/
4. Gold fish by mossi889 at www.deviantart.com/

This Web Design Tutorials for Beginners will teach you HTML, HTML5, and Cascading Stylesheeyts (CSS).

I donot own this video. All copyrights belong to Tutsplus.

It is aimed at complete beginners to the subject, and assumes you have no knowledge of creating web pages. The course has been designed to work on just about any operating system.

This Web design course will teach you how to build a website in 30 days. Ready to design your first website but not sure how to start? Ian Yates, Editor of Webdesigntuts+ and veteran web designer, walks you through every step of getting your first web design up and running. From the planning stages up until the pages go live, you’ll get expert guidance on how to make sure your first design gets done, and done right.

It will help you understand the functionality of a website, teach you to how to properly upload web-friendly files to the web, and how to use FileZilla to successfully upload your website online. Understand important concepts such as choosing the correct domain name and how to host your account. You will also learn new techniques on how to make money from your online web business.
Video Rating: / 5

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A Guide To Designing Websites

With every passing day, greater numbers of individuals become intrigued by the artistry and processes behind the design and implementation of websites.

No matter if they are contemplating creation of a personal or commercial website, many are interested in discovering more about effective website design. Some people choose to enroll in classes or tutorial programs, either in person or in an online format.

For web designers and developers, the art of web designing comes naturally but for beginners, web designing could be a bit more difficult and so here are a couple of things to consider as one takes on the task of web designing.

Be as concise and yet as educational as you can be on your home page. Organization is a key element when presenting content, so do not be afraid to use several pages that contain smaller amounts of information. An overwhelming amount of information on any given page is confusing and inconvenient.

A huge drawback for your site is having one or more pages that are too busy for the eye.

Navigational toolbars and drop down menus are extremely effective in organizing your website. It gives your visitor an easy and recognizable place to come back to and click through when he or she is finished with any particular page.

You can make use of the many layout templates available online if you are unsure how to keep a streamlined, organizational look to your site. These templates are easy to use and can often be obtained for free.

It’s important to also maintain a consistent use of fonts throughout your site.

You will want to be sure that the template and design you use is suitable for each type of browser being used by potential visitors bringing traffic to your site.

Keeping these tips in mind will enhance your website design experience.

Thank you for browsing my article. I sincerely hope you found some helpful info. Visit this Lipo 6 review or checkout my friends Lemonade Diet post.

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