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Is It Too Late for You to Finally Get Your Business on the Internet!

It’s a little past midnight…

Joanne has a pain in her lower back and can’t sleep. She logs on to the Internet and looks for a chiropractor in Des Moines.

Ellen is frustrated by her teenager daughter’s eating habits and mood swings. After the kids are in bed, she starts Googling – looking for a counselor, therapist or coach who specializes in adolescent girls with eating disorders.

That slow drip finally drives Jim crazy and he swears he’s calling the plumber tomorrow. He types “plumber Fresno” into the search box.

Many small business owners tell me that all of their business comes to them by word of mouth. They don’t feel any need to proactively market their services because they are doing just fine, thank you very much.

Really? You don’t want or need new customers? You can’t handle any more business? Are you going to be able to sustain yourself in this economy without continuing to add new clientele?

And don’t you think your referral customers might want to check you out before hiring you?

More likely you just don’t want to get into that marketing and advertising thing (especially on the Internet), so you are in avoidance mode.

Or maybe you think it is too late for you to jump on the Internet bandwagon.

But stop for a minute and look at the statistics: Over 77% of Americans are online: the penetration among the high household incomes (your target market) is even higher.

To stay competitive, you have got to be found by those searchers. The big companies have invested in their websites, so say goodbye to all your business when they find Roto-Rooter instead of YOU.

At this point, you are conspicuous by your absence.

Your Internet presence can be a simple, templated website, as long as it presents a professional image that is consistent with your image and messaging.

Or you can get more sophisticated with dynamic content, interactivity, online commerce, email newsletters to build customer relationships.

Every marketing website must have:
* Your business name, logo and tagline on every page.
* Complete contact information, including address, phone number and email.
* Information on your products and services and what makes you unique.
* Your biography and photo if you are in a personal service business.
* Legal terms of service.

As both a business coach and an Internet marketer, I am uniquely positioned to see one of the big follies of our day. Every day I see examples of entrepreneurs spending too much time and energy on the Internet efforts that they lost focus on what is really important and what makes them money.

Some folks are Twittering, some are creating extensive and lengthy email newsletters, some are blogging. Many of them are spending way too much money on fancy, over-the-top websites that are overkill.

Remember, unless you are strictly an ECommerce site and all of your business comes from Internet customers, it is most likely that you make most of your money OFFLINE by providing a service or selling a product.

Your website and internet activity should flow from smart business decisions, not the other way around.

Some examples: A consulting client hired me to work on their “web redesign.” We started to analyze the current site and think about the next version.

It quickly became clear that they need to make some bigger decisions about their brand, their products and service offerings.

They needed to tackle some staffing issues in order to deliver on the promise they were making on the Internet. Doing the website first just didn’t make sense.

We had to figure out what they were selling and THEN develop a website to showcase and present that to the world.

I cringe when I hear about an entrepreneur pouring their startup capital into a fancy, designed website. Spending thousands upfront, they are then held hostage by their web designer if they ever want to make a change!

Virtually every early-stage business will evolve and change in its startup period and if you’ve over-spent on a deluxe website that you can’t change, you are stuck. Be practical. What do your prospects need to know about you?

Create a good-enough website that accurately reflects what you do with a content management system. This is a much more practical approach and will allow your site to evolve along with your business.

Another client is a small business owner with a physical product that she sells through various channels, stores, distributors AND direct sales. It is a modest success in the first few months.

But if you go to find this entrepreneur, you will find her in front of her computer, trying various ways to create buzz on the Internet for her unique product.

Nothing wrong with that—except she is so “busy” and she hasn’t done anything else! Her time could be more productively used lining up new stores and distribution channels rather than selling one at a time to consumers (though creating this buzz will help) It’s a matter of balancing your Internet efforts with your overall business goals.

Figure out what you need to accomplish for your business and then make your internet decisions!

You can build a simple site yourself with a content management system or template where you make some easy choices and fill in your own copy and images.

With the right tools and support, it’s not to late for you to create your own website!

Deborah Gallant is an internet marketing trainer, author and business coach in Thousands Oaks, California.

Her company provides affordable website design & development tools for service professionals. Visit their website (http://www.WebPowerTools.com) for a free 30-day trial and a free copy of “Five Steps to Finally Getting Started with Internet Marketing”.

PRECIOSA ORNELA – Věra Černá
website design tutorial
Image by PRECIOSA ORNELA
Wedding Lace

PRECIOSA ORNELA presents a collection of beads and seed beads from the PRECIOSA Traditional Czech Beads brand which are suitable for creating wedding accessories, embroidery and appliques. Selected articles manufactured from crystal glass, opaquer alabaster and white chalk can boast a perfect shine and brilliance thanks to the unique Sfinx surface finish. The product information concerning the specifications of the articles is available on the summary card containing an offer of some types of seed beads and beads.

CARDS
Card No. 2940 ON-LINE
Card No. 2941 ON-LINE

NEWSLETTER
Wedding Theme ON-LINE

PROJECTS
Wedding Lace ON-LINE

TUTORIAL
Wedding Lace – Tutorial (WATCH NOW)

Design by Věra Černá

WEBSITE | FACEBOOK | YOUTUBE | GOOGLE+ | PINTEREST

7794556896_6117f06338

Building Your Own Small Business Website

Having someone build a small business website for you needn’t be expensive, it will still hit your bottom-line figure but the idea is that your new website will bring in more sales and pay for itself. The thought that you could build your own website may have crossed your mind but you may not be sure if it would be cost effective or not. Ask yourself these questions. Firstly, do you have the time to spend building a website? And secondly, what do you want your website to achieve for you?

Learning to design and build a basic business website isn’t the most difficult thing in the world. I by no means intend to suggest that web design isn’t an extremely in depth topic or that it doesn’t require a lot of study and skill but at a basic level and with a bit of applied learning you can achieve some pretty good results.

To be good at creating your own website you should be the kind of person who can pick things up fairly rapidly and also be adept at understanding new systems, these are often skills found in people that own and run their own business. There are several essential skills that need to be acquired before starting a website build, these encompass but are not limited to CSS, HTML and basic website design and layout.

We come to our first question and the root of it. Do you have the time to learn these skills?

Maybe you are wanting to create your own business, you have had enough of working for someone else and are glad to put in the hours necessary to learn the basics. Get yourself online, hit some tutorial sites, log in to Amazon and order the latest ‘Build Your Own Website’ book. There are plenty of avenues for learning and almost all of them will take you in the right direction.

You may however be considering this option from a completely different situation. You may already own or run a business and struggle to find the time to carry out your normal workload. Building your own business website in this situation is not going to do you, your business or your family life and favours and if you aren’t focused on what you are trying to achieve then the results aren’t going to do your business justice.

Second question to ask yourself. What do you want your website to achieve for you? As well as answering this have a think about where you fit in to your market and have a look at the websites owned by your direct competitors.

If you are a small business such as a plumber, a landscape gardener, an electrician, or anyone that just needs to set up a web presence so that people in your local area searching online for your type of services can find your contact details and give you a call then a very small site that appears in the search engine results may be enough for you. A basic website to fulfill this need is completely achievable.

Your type of business may fall in to what is deemed to be a more professional category such as accounting, law or finance. If this is the case then a basic looking site might not give an impression of your business that you want potential clients to see. Carry out a Google search for some search terms that you would like to have a website ranking well for. Check out your level of competition and look at the quality of their websites. If you feel that the standard is above what you can realistically achieve then employing a professional web designer may be the better option for your business.

To summarise all of the above; If you have the time to learn to build your website and you think that you can achieve a high enough standard then jump right in, if not then hire a professional.

One last thing to note is that building your website is just stage one, if no one can find it on Google then you have wasted your time. To be successful your website needs to be at the top of the search engine rankings above your competitors.

Bristol Web Design company Willow Tree Design has created many successful, high ranking websites for small and medium sized businesses. We can give you help and advice on setting up your new business website and offer SEO services to help you make your new site successful. Web Design Bristol.

day two | influences for stage backdrop for Purbeck Folk Festival
website design tutorial
Image by .FuturePresent.
another influence for the backdrop unit I0 are creating for the Purbeck Folk Festival 2012

unit I0 | design | graphic + illustration

sharpbang is a new website commissioned by The Centre for Excellence in Media Practice, Bournemouth University. The website will be created by students and will host student-led tutorials from BA interactive Media Production students on coding and media production.
FuturePresent @ unit I0 Commission | FuturePresent was commissioned as visual designer for the website, with a brief to integrate a quilting, collage and sketching aesthetic.
unit-0.net
purbeckfolk.co.uk

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The Top Ten Reasons Small Business Owners Should Build Their Own Website

If you own a small business or practice (selling your services, like an accountant, a therapist, a consultant) and don’t have a website yet, it is not too late. And it doesn’t have to be a big deal.

In this economy, the winners are going to be those who continue to market and promote. If you haven’t gotten around to putting a website up (enough business, referrals, just avoiding), do it now. You are conspicuous by your absence.

You have probably heard horror stories from colleagues about the web designer who flaked on them or paying thousands but getting nothing. Learn from the mistakes of your predecessors and when you do embark on the Internet adventure, seize control of it!

Don’t hire that web guy you met at a networking meeting or have your kid do it for you on college break. If you are serious about making your website an important part of your marketing, you must control it yourself.

There are content management systems (like Web Power Tools and others) that make a website as easy as typing a letter in Word.

Here are the top ten business reasons you should build and maintain your own professional website:

1. It’s Easy To Change – Your business will change. You’ll add a service, you’ll change your tag line. Something. If your web guy is the only one who can change your website holding it hostage (for a fee), you won’t keep it up to date. An out of date website can be worse than no website at all.

2. You’ll Cut Out The Middleman – You are responsible for the content anyway. Why not just do it yourself?

3. Investment – It’s a lot cheaper. Even if you get a freelance person to do it for the same price as a template, you’ll have to pay again and again when you want to touch your site.

4. It’s The Right Amount of Website – The reality of a business website is that it needs to be good enough to get the job done! Not over-the-top with music and animation. Your clients want the appropriate information presented clearly and you don’t need a designer to do that.

5. Speed – You can do it quickly. In just an hour or two. Start with just one or two pages and then as you develop more content, you can add it.

6. Getting Found – Search engines like sites with changing content. If you have to pay your web guy every time you want to add a new event or change a link to an upcoming teleclass, you won’t do it and then your search rankings will go down.

7. Test – If you control your website, you can use it to test new ideas and offerings. A summer special, a discount offer. Just put it up and see what happens.

8. Course-Correct As Needed – When you build your own website, you can easily track the traffic and statistics patterns, seeing where your visitors were referred from, what pages they visited, how long they stayed. This is meaty information you can really learn from.

9. Don’t Reinvent The Wheel – Working with a templated system gives you straightforward guidelines on best practices and what pages and content to develop so you don’t have to reinvent the wheel.

10. End Procrastination – You can finally cross “build a website” off your list!

The Internet is here to stay and your business needs to get on board. Control your web marketing yourself and see how effective it can be!

Deborah Gallant is an internet marketing trainer, author and business coach in Thousand Oaks, California.

Her company provides affordable website design & development tools for service professionals. Visit their website (http://www.WebPowerTools.com) for a free 30-day trial and a free copy of “Five Steps to Finally Getting Started with Internet Marketing”.

Dollmore Zaoll Luv, Painted by Robbin Atwell www.MadWifeInTheAttic.com
website design tutorial
Image by Robbin With 2 Bs
This is Zaoll Luv in normal resin. She is 52cm/21" tall so she is a bit small for an SD sized doll. She is designed by an accomplished Korean artist named Gu mi-jeong. Her dolls are marketed by Dollmore.net. Gu me-jeong has a unique style in the BJD world.

I used this doll as my model in a faceup removal tutorial on my website: madwifeintheattic.com/2013/05/22/tutorial-cleaning-a-resi…

Visit my website at MadWifeInTheAttic.com for more dolls and tutorials.

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Ideas On Building Business Websites

Building a website is easier than you think. Many successful Internet business people knew very little about the design and functions of a website. If you are new to website design, there are many ways to build a professional site that suits your business needs. Using software, learning computer code and researching other websites will help you get started in building an Internet business.

There are many software programs available for those who do not understand complex computer code. With website building software, you will be able to choose from thousands of templates that can be used to create a unique look for your business. You can choose everything from font color to where to place the graphics. There are also tips on creating ordering pages, home pages and other types of pages.

Another way to create a websites is to learn HTML or other types of code. While this will take longer, you will save money from having to buy software or hiring a professional. Once you understand the code, you can create a website, make changes and update it easily. There are many free tutorial sites and books that can teach you everything you need to know.

Researching other websites to generate ideas is a great way to learn more about what is popular and what attracts the most visitors. You can take ideas from different websites and combine them to come up with something unique. Use the Internet as much as possible because it is a never ending resource for ideas and marketing advice.

Once you have decided how you want your website to look, you will need to fill it with content, product descriptions, photos and ordering information. While you can hire a design company to complete these tasks for you, many business owners are finding that it is not too difficult to create content and it is a great way to save money. Content can be anything pertaining to your product. Including useful information that customers can use to increase business. This is done by uploading articles frequently.

Adding colorful graphics from free design websites will add character to your site. You do not need to be a graphic artist to accomplish this. Search the web and use material that is available for public use. You can also trade services with designers, photographers and writers. If you know people in these professions, see what they can do for you.

Building a website does not have to cost a fortune. If you are willing to use the resources available to you on the Internet, then you will be able to create an engaging site that attracts many visitors. As your business continues to grow, add more content, products and other items to generate even more interest.

Obinna Heche. Los Angeles – California

Delivering the best home based business ideas and
opportunities so you can work at home successfully..
http://www.homeincomeportal.com/obhmy365/

PRECIOSA ORNELA – Věra Černá
website design tutorial
Image by PRECIOSA ORNELA
Wedding Lace

PRECIOSA ORNELA presents a collection of beads and seed beads from the PRECIOSA Traditional Czech Beads brand which are suitable for creating wedding accessories, embroidery and appliques. Selected articles manufactured from crystal glass, opaquer alabaster and white chalk can boast a perfect shine and brilliance thanks to the unique Sfinx surface finish. The product information concerning the specifications of the articles is available on the summary card containing an offer of some types of seed beads and beads.

CARDS
Card No. 2940 ON-LINE
Card No. 2941 ON-LINE

NEWSLETTER
Wedding Theme ON-LINE

PROJECTS
Wedding Lace ON-LINE

TUTORIAL
Wedding Lace – Tutorial (WATCH NOW)

Design by Věra Černá

WEBSITE | FACEBOOK | YOUTUBE | GOOGLE+ | PINTEREST

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