Let’s say you have to hire someone to get something done and even though you have money, you still feel like doing it yourself to save some money. Wouldn’t you be happy if you found a tutorial or step-by-step instructions to do everything yourself? Well, of course you will be as you will be able to save money. But, then, will you do the same thing to fix your ceiling? Or, will you think that it’s better not to take any risk and hire a professional to fix the ceiling to ensure that it doesn’t collapse later on? Of course, you will think of safety first and then money.
So, when it comes to the world of designing, what should you do? Even if you have money, do you think it will be wise to get a free logo design software and create your own logo design? Now, it may seem like a small thing, after all, your logo is a small piece of design. But, when we realistically look at its scope, is it really a small piece of design? Well, the conclusion will be simple that it is a very significant piece of design and it requires proper research and scrutiny.
Now, keeping in view the example of ceiling that you won’t fix it or build it yourself, so should you create your logo design yourself even it is the face of your business and represents you both locally and globally? To answer this question, let’s take a look at this scenario. See, you logo design helps you create your brand identity. If it’s weak, then your business will collapse just as your ceiling if not done properly. Are you willing to take the risk? Are you willing to jeopardize your efforts and hard work and even your entire business? The answer is that as you are being cautious with your ceiling, you should be more cautious when you create your logo design.
Just like there are tons of manuals available on how you can build or fix your ceiling, the same way there are tons of software available that can help you create your own brand identity. But, just as you are not an expert in fixing ceilings and cause damage, the same way if you are not a good brand identity designer, then you can cause damage and your business will have to suffer badly. You have spent a lot of money to build your business; now don’t destroy everything just to save a few bucks.
Remember, your logo design software will not come with creativity or the knowledge of the corporate world. Hence, you will be on your own with your creative skills. Are you really willing to take this big risk and create your brand identity yourself even though you don’t possess this skill at all? Remember, if you do so, the consequences can be severe and you may not be able to undo the damage in the future.
So, don’t take any risks. Simply hire a professional and affordable logo designer or logo design company to create your corporate identity.
Image by jozecuervo
Slugtown is an interactive project I built while at UCSC for my senior thesis. My objective was to build an interactive map system for the UCSC campus that could be added to by any number of participants. The professor called this "context provision". Each participant would login with a username that was intentionally not protected with a password. The user is then prompted to add an artifact to a location. Each location had a minimum radial proximity to the next location, but could contain infinite artifacts. An artifact consisted of an icon and a bulletin, much like sticking push-pins in a real map. Part of my motivation for building the project was to provide a place to discuss much of the long range devlopment planning (LRDP) going on at UCSC. When I presented and demoed this system at the PLUS0N3 digital media exhibition and again at HT04, people used it and liked playing with it. The system came alive quickly and was eventually removed from school servers by administrators a few months after. I would call the experiment a success.
The front-end is Flash ActionScript 1.0, based on previous code I had constructed to display a map photoshop-navigator-style.
The backend is ColdFusion, based on a bulletin board flash remoting tutorial I found at macromedia’s website.
Please see the next project based on this work, "espanacarta"
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